ROI of Social Media

This is a video recording of a speaker panel on the topic of return on investment (ROI) of Social Media. More businesses than ever are utilizing social media to develop relationships and engage with their customers; however, how do they truly measure the ROI of their social media efforts?

This panel was a part of Social Media Week in LA in 2010, hosted by Coloft, and featured:

- Rex Freiberger, CEO and Founder of Highly Relevant
- Stacey Soleil, Owner/CEO of Soleil Marketing Services (SMS)
- Constantine Roussos, founder of the .MUSIC Top-Level Domain Name (music.us) and SEO.tv
- Dan Benyamin, CEO/Founder of CitizenNet

Moderator: Giang Biscan, Producer Mixergy.com, Founder TheStartupAngel.com (previously AsAble.com).

In this video, we discussed the following topics:
- Benefits of social media
- What are measurable, quantitatively or qualitatively, and what are not
- How long before something can be measurable
- How can we can increase ROI on activities in social media
- How should small brands or startups approach social media differently than big brands with large budget
- Pros and cons of outsourced social media and automation
- Useful tools in social media