New Rules for Real Influence

New Rules for Real Influence

We are honored to be featured in the latest book by Mark Goulston, John Ullmen and Keith Ferrazzi: “Real Influence: Persuade Without Pushing And Gain Without Giving In”.  This review article of the book by Martin Zwilling was first published on Forbes, and is reposted here with the author permission:

“Successful entrepreneurs, like Tony Hsieh of Zappos and Casey Sheahan of Patagonia, have long since realized that influence is

Read More

“Successful business partnership” – recording of the discussion with Barri Carian

“Successful business partnership” – recording of the discussion with Barri Carian

Successful partnership is the key any business success, whether it is within a team, or externally with other people or entities. In this lively and interactive talk, we discussed with Barri Carian why someone should consider getting into a partnership, the difference between a business partnership and a strategic alliance. We then went through the 3 stages of partnerships: the “dating” phase before, the formation stage, and the post formation stage.  Here are some of my notes from the discussion:

Read More

You are those you surround yourself with

You are those you surround yourself with

I am never ceased to be amazed at how much technology is allowing us to do today.  Throughout the day, integrated in almost every one of our activities, we are surrounded and supported by amazing technology. Things that seemed so science fiction not that long ago, or even dreamed or thought of, is now at our finger tips.  We are in control. But this article is not about technology.  It’s about people.

Read More

Engagement vs. Usefulness (marketing)

Engagement vs. Usefulness (marketing)

When a brand can somehow gain engagement with an audience, the conversation can be about much more than the product or service.  And it should be.  This is the opportunity to focus on the bigger picture that inspire others, that bond with others in a meaningful and emotional way.

Read More

How to raise money – with Martin Soorjoo, aka “Pitch Doctor”

How to raise money – with Martin Soorjoo, aka “Pitch Doctor”

Martin Soorjoor is a lawyer turned startup advocate, helping startups of various stages raise money. He’s the founder of Investor Pitch Clinic. In this interview, Martin talks about how to prepare for a pitch, how to do research on potential investors and how to handle difficult questions from VCs or angel investors.

Here is the interview:
Here is the interview.

PS. This interview was conducted in June 2010 and migrated from our previous site AsAble.com.

Read More

ROI of Social Media

ROI of Social Media

This is a video recording of a speaker panel on the topic of return on investment (ROI) of Social Media. More businesses than ever are utilizing social media to develop relationships and engage with their customers; however, how do they truly measure the ROI of their social media efforts?

This panel was a part of Social Media Week in LA in 2010, hosted by Coloft, and featured:

– Rex Freiberger, CEO and Founder of Highly Relevant
– Stacey Soleil, Owner/CEO of Soleil Marketing Services (SMS)
– Constantine Roussos, founder of the .MUSIC Top-Level Domain Name (music.us) and SEO.tv
– Dan Benyamin, CEO/Founder of CitizenNet

Moderator: Giang Biscan, Producer Mixergy.com, Founder TheStartupAngel.com (previously AsAble.com).

In this video, we discussed the following topics:
– Benefits of social media
– What are measurable, quantitatively or qualitatively, and what are not
– How long before something can be measurable
– How can we can increase ROI on activities in social media
– How should small brands or startups approach social media differently than big brands with large budget
– Pros and cons of outsourced social media and automation
– Useful tools in social media

Read More