Live event – Mon 4/8 at 11am PST – “Customer engagement & automated content marketing” with Rex Freiberger
Join us here on Monday April 8th at 11am PST for a live interview with Rex Freiberger on the topic of customer Engagement and automated content marketing. Rex has developed a program, called RAPM. RAPM, which stands for Revenue Acceleration & Performance Management, rethinks customer engagement from acquision first to relationshop first, doing so by leveraging ‘automated content marketing’ at each stage of the buying process in order to manage interactions with buyers by educating and solving, not telling and selling. It’s a process for more predictable, rapid and profitable revenue growth so whether you are a startup or established company, it’s the idea of revenue growth done efficiently. The engine that drives RAMP is a proprietary framework called I.D.E.A.S. which is a step-by-step process to engage customers: Identify your Audience, Brands and Competiton (ABC’s), Develop your brand and audience, Engage prospects, Acquire new customers and Sustain customers for increased revenue growth. It’s relationship first, not acquisition, meaning you think 2nd and 3rd purchase.
In more tactical marketing terms, it’s about respecting the new buying process and our system does this by synchronizing search, social and content marketing to get found more often by the right people at the right time.
Rex is the co-founder of several internet businesses, including Highly Relevant where he served as CEO, bringing the company to a million dollars in revenue its first 2 years. Through his entrepreneurial career he has helped large corporations such as Paramount Pictures and Hyundai USA increase their online revenue. Rex has served as an internet marketing legal witness in several major celebrity cases. He specializes in SEO, SMM, CRO and PPC and regularly speaks around the United States sharing his unique mindset of online customer acquisition and rapid growth.
ASPIRE: Social Media Best Practice to Connect with Customers – with Josh Ochs
This is a 2-minute video clip of an ASPIRE event that we host on social media with Josh Ochs. As the author of the bestselling book “Light, Bright and Polite” and the founder of MediaLeaders, Josh advises over 36 brands on how they manage their Facebook, Twitter and LinkedIn campaigns. Josh is leading the industry with innovative campaigns that blend traditional sales methods with new technology.
Tim Sae Koo, Founder of Tint
Tim Sae Koo is the Co-founder of Tint, a simple tool that lets you create beautiful and engaging social hubs on your websites in minutes. Tim and his team started out by creating Hypemarks, a platform for content discovery through social networks. Half of a year into it, they noticed that their users are asking for something else so the team packed up shop, relocated the whole team from Los Angeles to San Francisco, and pivoted into what Tint is today. In this interview, Tim shares with us about the challenges they face as they pivoted, how to get the traction that they are getting now and how they go about overcoming rejections in cold calls or sales.
John Vrionis, Partner at Lightspeed Venture Partners
This is an interview of John Vrionis, Partner at Lightspeed Venture Partners, about LSVP Summer Fellowships, a program that he founded for aspiring student entrepreneurs. The 10 week mentorship program provides $10,000 per team member, an additional $5000 spending money and office space in Menlo Park, CA. Fellows are under no obligation to Lightspeed, & Lightspeed receives no equity as part of the program. The application deadline is March 22nd 2013.
ASPIRE program: Social Media Best Practices to Connect with Your Customers – March 21st
ASPIRE: A fireside chat with Social Media expert Josh Ochs
Author of “Light, Bright and Polite” & Founder of MediaLeaders
RSVP: http://joshochs.eventbrite.com/
Private Happy Hour in San Francisco
Here are photos from our private startup Happy Hour at 25 Lusk on in San Francisco on March 4th.
Video recording of Digital Women: Venture Capitals & Angels
Discovering new & cool startups from demo videos
We just launched DemoChannel.TV as a place for you to discover new & cool startups through their demo videos. Would love to hear your feedback.
500Startups Demo Day live stream – Feb 7th from 1pm PST
New Rules for Real Influence
We are honored to be featured in the latest book by Mark Goulston, John Ullmen and Keith Ferrazzi: “Real Influence: Persuade Without Pushing And Gain Without Giving In”. This review article of the book by Martin Zwilling was first published on Forbes, and is reposted here with the author permission:
“Successful entrepreneurs, like Tony Hsieh of Zappos and Casey Sheahan of Patagonia, have long since realized that influence is
Lean Startup Conference 2012
In collaboration with CraveLab, we hosted a sold-out simulcast event of the Lean Startup Conference 2012. The event featured thought leaders in business, who helped us focus on what truly matters to create a profitable business. The speakers included Steve Blank, Eric Ries, Charles Hudson and many more.
Lima Tech Meetup
Our trip to Peru was so exciting as there is no better time to visit the Lima tech community. The Peruvian economy has just started to blossom, government and private sector supports are trickling in, hope is high, humble but talented entrepreneurs are willing to hustle and a whole market of consumers is hungry for new things.
Simulcast of the Lean Startup Conference in Downtown LA
The Lean Startup Conference brings together innovators from startups and established companies alike to share lessons for building profitable lean organizations. The simulcast will NOT be available online for individual viewing. If you are not traveling up to San Francisco and paying $900 for the conference ticket, this is the opportunity for you to watch the conference locally at CraveLab in the downtown LA. You will get the full content for a fraction of the cost.
MuckerLab, a tech startup accelerator in Los Angeles
Plain white walls with minimal decorations. Bare exposed ceiling in an open space. Ample lighting. Long, complex calculus equations on one whiteboard; web performance metrics and long list of beta customers on another. Engineers toil over long lines of code on big monitor screens. There is an air of seriousness here. This is MuckerLab.
William Woodward, Partner at Anthem Venture Partners
William (Bill) Woodward is the Managing Director and Founder of Anthem Venture Partners, a Venture Capital firm based in Los Angeles that invests in early-staged technology companies. Anthem has a vast portfolio, including a number of Silicon Beach startups, such as CoCoDot, BeachMint, ThisNext, and SurfAir. As you would expect of a successful investor, Bill is acutely intelligent and intensely focused. When connected with a passionate entrepreneur, he lights up with a childlike enthusiasm. We are honored to feature Bill here because he generally avoids press and rarely accepts an interview.
Grubwithus Mixergy LA dinner with Sasha Strauss, Managing Director at Innovation Protocol
Sasha Strauss, a brand strategist, is the Managing Director of Innovation Protocol. This week, Grubwithus Mixergy LA is hosting a dinner for a small group of entrepreneurs, featuring Sasha as the guest of honor. Sasha was dynamic, passionate and full of insights. Here are the photos and highlights of the dinner.
David Renz, Co-founder of Huntsy
David Renz is the Co-founder of Huntsy, an organizational and (C)RM tool for job hunters. It provides a step-by-step workflow through all the pieces of a job search. It tracks contacts, resume versions, scheduled interviews and more. Huntsy is a product of QLabs, an incubator that rapidly prototypes new technologies every 6-8 weeks and test traction before spinning off.
Debajyoti Ray, Co-founder of Pasadena Labs
Pasadena Labs is an analytic company, whose first product, Pr1ce, is a mobile app that predicts the sale price of a unique product for the auction industry. So far the company has aggregated over 9.5 million live auction transactions in its dataset, and is currently handling over $1M of transaction per month through its beta testers.
David Siemer, Managing Partner of Siemer Ventures
David Siemer is the Co-founder and Managing Partner of Siemer Ventures, one of the most active VC firm in Southern California. The firm investment focus is on early staged technology companies, with 18 new investments this year. Siemer is also a partner at WaveMaker Labs, one of eight approved technology incubators by Singaporean government’s National Research Foundation. Based in Singapore, WaveMaker Labs is a launchpad for startups from around the world.
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